featured What 72 Hours of Hand Embroidery Looks Like — Inside a THETAA Atelier
Zardozi craftsmanship — where metallic threads become wearable artIn the time it takes a machine to produce 500 identical outfits, our artisans complete one.There's a moment in the making of every THETAA garment where a piece of fabric stops being fabric and starts becoming something a woman will remember wearing. It happens somewhere around hour 40 of hand embroidery, when thousands of...
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