The THETAA Story

We’ve been dressing
for the wrong thing.

Quiet luxury celebration wear — hand-embroidered, made to order, for the woman who knows her presence matters.

Saumya Agarwal Tyagi, Founder of THETAA
Saumya Agarwal TyagiFounder & CEO, THETAAStudied fashion design with Manish Malhotra

A note from our founder

Why I started THETAA

Ever stood in front of a full wardrobe… and felt like you had nothing to wear? Not because there is nothing there. Because nothing makes you feel like you. So you settle. You walk in a little smaller than you meant to — and the room never quite turns.

I know that feeling. And whenever it found me, I’d think of her. My Nani.

She never rushed. On soft summer afternoons she’d stand before the mirror — fingers tracing the fabric, feeling the fall, a quiet pause… as if she was listening. I didn’t understand it then. But I remember this: when she walked into a room, something shifted.

Not attention. Presence.

What you wear was never decoration. It’s how you tell the world — I’m here.

Years later I realised what I’d been searching for. Not more clothes. Just that feeling. So I stopped looking — and began creating it.

THETAA is quiet luxury celebration wear, shaped over 200+ hours of design and brought to life by Indian artisans — pieces made for the woman who knows her presence matters. So the next time you stand before the mirror, there’s no settling. Just you — confident, elevated, impossible to forget.

— Saumya Agarwal Tyagi

1,000+Women dressed
200+Hours of design
4.9/5Customer rating

What we stand for

Elegance was never meant to be loud

01

Made to make you shine

Designs that bring your presence forward — never overpower it.

02

Comfort in every detail

Considered down to the flap over every zip tab, and made to be worn for long hours.

03

For the whole family

Design-led celebration wear for women, men and kids — in one considered language.

04

A wardrobe, not a one-off

Intelligent pricing, so you build a celebration wardrobe instead of owning one piece.

Hand mirror work and embroidery by THETAA artisans

The THETAA silhouette

We don’t chase trends.
We refine classics.

Our designs honour the feminine form — timeless shapes that move beautifully, drape gracefully and make every woman feel like the most elegant person in the room.

From the structured drama of an anarkali to the fluid ease of a modern kurta set, every THETAA silhouette is intentional — designed to flatter, to elevate, and to be remembered.

  • Hand-embroidered by Indian artisans
  • Made to order in your size, XS to 6XL & custom
  • Complimentary styling call before you order

As featured in

ELLE Outlook
Business ExcellenceAward

Quietly Unapologetic.

Your presence matters — we make sure it’s felt

Call or WhatsApp+91 98051 99946
HoursMon – Sat, 9 am – 8 pm
Sun, 10 am – 6 pm

THETAA® · YVNS Momkidsfashion LLP
172/12/1, Yamuna Vihar, Ward No. 05, Shamsherpur, Paonta Sahib, Sirmaur, Himachal Pradesh 173025